I took this picture sometime in the late 70s.  This sign was in a vacant lot, propped up against a wall, in Highland.  The Golden Dip soft-serve ice cream place was at 2300 Ft. Henry Drive, in what we then called Litz Manor, roughly where McDonalds now sits, across from the Masonic Lodge.
Conley (or Connelly, it’s spelled both ways in the 1959 Kingsport City Directory) Brookshire owned this place and the Holston Drive In, further out on Ft. Henry Drive, about where Woodstone Deli is.  I worked at both places when I was about 12 or 13.  Con Brookshire and his wife were really fine people.